Syed M. Raja Hussain
@SyedMRaza (Twitter)

Professional Experience:

1. Sector 45:  Sector45, based out of Atascadero, CA, has been helping businesses of all sizes succeed online since 2000. Offering a full range of online web marketing services including web design and development, mobile marketing, SEO/SEM, content development and social media management, the company remains committed to being on the cutting edge of what makes businesses successful online.

RoleSocial Media Publisher/Marketing Specialist

Duration: August 2016 to date

1. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
2. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
3. Set up and optimize company pages within each platform to increase the visibility of company’s social content
4. Moderate all user-generated content in line with the moderation policy for each community
5. Create editorial calendars and syndication schedules
6. Set up and optimize performance of paid social media ads on Facebook, Twitter and similar platforms
7. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
8. Collaborate with other groups (Design, Development, Management) to manage tasks, deliverables, and coordinate actions

2. Evolven Software:   A New Jersey, US based Software Company specialising in IT automation/operations analytics (ITOA) and providing SaaS.

Started out of Rosh Haayin, Israel and operating from New Jersey, US, Evolven has a dedicated team for PR and Marketing where I play a vital role.

Role: Social Media Manager / Strategist.

Duration: March, 2012 to May, 2017.

1. Creation and updating social media policy (both internal & external),
2. Devising and executing the social presence of the brand over all the possible platforms,
3. Social listening and monitoring on a daily basis,
4. Creation of weekly and monthly reports on the basis of the monitoring, (for social listening and monitoring I prefer using free platforms like Topsy, Hootsuite, Buffer, Google Analytics),
5. Create and Curate contents for the social channels on a daily basis,
6. Preparing SEO friendly content for the Evolven Blog,
7. Tracking the blog conversions,
8. Tracking the social conversions,
9. Preparation of ad copy ad image for all the social ads ranging from twitter to Linkedin ads,
10. Tracking the ads as per their performances on an A/B testing basis,
11. Tracking conversions from the ads,

12. Retouching the social media, social ads and content strategies as per the reports, feedback and the conversions,
13. Reporting on a monthly, half-yearly and annually to the VP of Marketing.

Duration: March 2012 to Present. (4 years and 11 months, as of Feb 2017)

Achievements: Brand awareness to the level of Gartner Cool Vendor 2013 and Red Herring Top 100 resulted out of the social media mix with PR.

3. Social Media Club:   World’s largest organisation for social media professionals established in the year 2006 in CA, US.

With my contents for SMC blogs for the last 3 and half years, I’m contributing in a SEO and branding friendly way to website.

Role: Editorial Team Member.

Duration: December 2010 to December 2013.

As an editor, I had to:

1. Pick a topic from a list of current interests/trends or suggest one to work on,
2. Develop a content schedule for my posts,
3. Research and rephrase,
4. Sometime curation plays a big role while covering trends,
5. Preparing drafts (personally I prefer having a raw sketch of the content flow for my articles),
6. Developing the content with point wise and logical approach,
7. Reporting the draft copy to the Content Manager in SMC HQ,

8. Finally revising and devising as per the instructions from the Content Manager.

Achievements: Under the banner of SMC, I founded Social Media Club Assam in 2011 and we’re now one of the fastest growing and largest not-for-profit communities in the field of digital literacy in the North-Eastern region of India.

4. Social Media Simplify & eLive Writers: The digital & social media and article marketing consultancy period of my professional life.

From August 2009 to October 2011, I took on consulting as a full-time profession.
To learn, we have to go beyond the shores. This period was almost like leaving the shores on my own.

Few of my largest clients during this time are:
1.          Geopulse Exploration Inc., New Mexico,
2.         Wildbrush Energy  Inc., Seattle,
3.         The Kids Dentist, Liverpool (US) (current client)
4.         Scenic Sotheby's International Realty, Santa Rosa Beach, Florida

During this period, I performed various things ranging from overall digital presence & layout to various client-based projects for all of my clientele. 

5. Datanet India Pvt. Ltd. (   Datanet India Pvt. Ltd. With its main website is an ITES company, established in 2000.

My education in marketing and the fluency in English put me on the front line of international client relationship for the company. And with my services of 1 year, I was a proud part of 23% annual growth of the company contributed mainly by the international sales.

Role: Relationship Executive (Online Marketing).

1. Client relationship,
2. Portal subscription & coordination/management,
3. Online advertising and promotion strategies,
4. Prospecting and preparing Proposals and mailers for Generating new business for subscription based Statistical Websites,
4. Maintaining relationship with existing subscribers,
5. Looking after their access and other related problems,
6. Handling the newsletters’ weekly dispatch,
7. Promotion of the sites,
8. Helping the SEO manager with content,
9. Promotion of the entire publication of 7 books on various sites like googlebooks, a1books, bahrisons, bharatbooks, ebay, facebook, orkut, linkedin etc.
10. Maintaining relation with vendors for the same publications,
11. Market research and competitor analysis,
12. Monthly sales and clientele reports.

Duration: August 2008 to July 2009.

Managing all the products in an online frontier taught me a lot during my tenure with this great organization. Served in acquiring an overall growth of around 23% in annual sales…

6. NumaligarhRefinary Ltd.: Numaligarh Refinery Ltd.  is an well-known refinery  in Assam, India with its  operations spreading all  over India.

Did my Summer Project under the curriculum of the Post Graduate Diploma I have in management.
Role: Team Lead.  Team size: 2 members.
Duration: 2 Months.
Project: Applicability of MILK RUN system in the transportation model used by NRL to dispatch its products.

7. Guest Faculty, Indian Institute of Entrepreneurship, Guwahati

July 2014 – till date.

Teaching digital and social media to the entrepreneurs and college/school teachers, is what I do here as a guest faculty.

I sincerely aim to diminish that gap in the use and utilisation of digital media in my area when compared to rest of India.

8. Guest Faculty, Dept. of Mass Comm & Jounalism, Gauhati University, IDOL:

As a guest faculty for New Media, I mostly cover the part of syllabus containing Emerging Trends in Information Communication Technology.

With my Students, from the 5th session of MCJ classes in IDOL, Gauhati UniversityNext Session: 10.30 am, Wednesday, 1st April, 2015. Be there (Students)! Photo Credit: Alokphotography aka KK.
Posted by Syed Mohsin Raja on Monday, March 30, 2015

1.       Advanced Certificate in Digital Marketing and Social Media from London School of Business & Finance (LSBF), London,
2.      Post-Graduate Diploma in Management from Netaji Subhash Institute of Management Sciences (NIMS), New Delhi, (10+2+3+2)
3.      Certificate in Retail Management from NIMS,
4.   Social Media Marketing LIFE e-Learning Course Certification, Hewlett-Packard.
5.   Facebook Blueprint certified professional.

1.       Bachelor Degree from Dibrugarh University, Assam in 2004 – (B.A) (10+2+3),
2.      Higher Secondary from Assam Higher Secondary Education Council in 2001 – (Science) (10+2),
3.      Matriculation from Secondary Education Board of Assam (10th) in 1998.

Other Details: 

Languages Known: English (Fluent), Assamese (MT), Hindi (Fluent), Bengali (Working Proficiency).

Date of Birth: 1st February, 1982.          

Nationality: Indian                   

Marital Status: Single.

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